Just ask Michael Hedges, CIO of Medtronic, who ordered 4,500 iPads to be used by his company's sales reps in face-to-face meetings with physicians. In a recent interview with The Wall Street Journal, Hedges said, "[The iPad] enables our sales employees to do a much better job of engaging in a really different way than we've done before."
If you're a sales rep or dealer working a trade show or meeting face-to-face with a customer and you need a versatile tool for quickly accessing content that aids the consumer's product evaluation process, the iPad is for you. Nothing beats the iPad 2 for using content in all its forms — e.g., video, user testimonials, product reviews and PowerPoint presentations — to educate and excite buyers.
Once you have a prospect's attention with the click of a button, you can quickly opt them in to your company’s email program so you can start delivering relevant information, offers and invitations that aid the purchase decision.
Joel Book is director of eMarketing education for ExactTarget, an Indianapolis-based provider of on-demand software for permission-based email and mobile marketing. Reach Joel at email@example.com.