Folger’s Email Introduces New Coffee and Shares Quick Content
For people who love bold coffee, the best part of reading this email is that they don’t have to go to a café to taste it. They only have to shop at a supermarket that carries the brand’s latest variety.
Mailer Name: Folger Coffee Co.
Date Emailed: August 28, 2016
With Coffeehouse Blend, the newsletter promises, “[Y]ou can add anything to your coffee and still taste the coffee.” It “starts smooth and finishes bold,” it adds. To buy it, a single CTA button at center clicks through to the Folger’s website. The coffee drinker can find a retailer for a specific product or product group via a zip code search.
Next, a video hosted on YouTube links right to the email. In just over a minute, it brews with the new blend, providing instructions on “How to Make Iced Coffee.” It also shows another, bolder option: making coffee ice cubes.
As an alternative, the already simple iced coffee process uses only three single-sentence steps in the email. Finally, the footer includes links to special promotions, more how-tos, recipes, and social media sites.
Videos and text descriptions don’t have to be very long to be effective.