The Book Business: An Industry of Whiners
Click on the mini-review and land on a page—or a series of pages—devoted to that title created by the author and publisher. Here is a picture of the cover, one or more full-dress reviews, a list of other titles by that author, reader comments, a bulletin board and schedule of book signings. If the publisher has taken an ad for the book, it also appears here, as well as on the landing page.
Authors and publishers who feel they have been unfairly treated can run an ad in this section refuting the review and quoting other sources who liked the book.
Unlike book reviews and expensive ads in today’s newspapers—which are tomorrow’s bird-cage liners—these capsule reviews and ads will go to a national and international audience and remain on the landing page for seven days, after which they will be archived.
The archive of capsule reviews will be categorized by subject area. For example: American History, Current Affairs, Science, Drama, Arts and Culture, Fiction-Thrillers, Fiction-Romance, Mysteries, For Children, etc.
Click on any of these archived capsule reviews, and the full-dress pages devoted to the title—along with the publisher’s ad—will be available in perpetuity.
The entire site will be fully searchable by subject area, title, author, ISBN and number of stars.
In addition to advertising revenue, Amazon.com or BarnesandNoble.com would probably pay a pretty penny for exclusive title-by-title hyperlinks as well as a commission on sales.
For Sale: Quickiebookreviews.com
What I have described is a possible business model—one that will benefit readers, authors, publishers and booksellers. Very likely it will be profitable fairly quickly.
I am too busy to launch this thing. However, last week I registered www.quickiebookreviews.com (and .net) with Network Solutions.
Any bibliophile with a head for business who would be interested in pursuing this idea—and who comes up with a reasonable business plan—can have the two QuickieBookReview URLs at my cost: $69.98.