Fixing Mobile E-commerce So Shoppers Buy
Improve Apps: Use voice recognition and location-based recommendation tools to come closer to the in-store experience.
Security: Balance security needs with a streamlined checkout system to increase consumer trust. "Security is still a major concern among consumers, while shopping cart abandonment is a headache for retailers. Striking a happy medium between convenience and security will allow for the maximum amount of customer satisfaction, and in turn tap in to the lost revenues retailers really wanted in their stockings last year."
Multichannel Optimization: That way, e-commerce marketers "can ensure that even when Mike abandons his cart on Tuesday, his mobile phone or tablet will remind him to check his list twice and complete his purchase on Wednesday."
Optimize for Mobile: [Editor's note: While this is a tip Clock left off of his list, some e-commerce marketers still haven't optimized for mobile.] Taking a look at IBM's research, it appears shoppers would switch to larger screens when buying. The report says "smartphones browse, tablets buy." Some shoppers may have even switched to desktop computers. "Desktop PC traffic represented 54.8 percent of all online traffic, and 77.3 percent of all online sales," IBM says.
How many e-commerce marketers optimize for mobile sales?
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