5 Ways to Market With Video
Want more proof? More than 90 percent of Fortune 500 companies used online video last year, according to the Center for Marketing Research. What's more, comScore noted that 37.7 billion online videos were viewed in August, an all-time high. Make no mistake, video is an essential and effective marketing tool.
The trick isn't in using videos for promotional campaigns, but how best to optimize it. Simply posting video on a website, YouTube channel or Facebook page isn't enough to drive significant interest. What's important is to put the content out there in such a way as to entice the audience to action. There are literally hundreds of opportunities to drive video traffic. Here are just five of them:
1. Coding. Mobile barcodes, notably QR codes in newspaper, magazine or billboard ads, bridge the gap between offline experiences and online content. Free smartphone apps can read these codes and connect users to a video instantly.
2. Mailing. Well-targeted electronic and postal mail will get interested recipients to view videos that provide additional information, including how to purchase and move prospects through the sales funnel. The same can be done for things like door hangers, brochures and other "leave behinds."
3. Signing. Spinners on street corners, billboards and aerial banners are just a few ways to entice folks to learn more by viewing a video. Other options include building or car wraps, trade show signage, and tabletop displays.