Five Ways to Make Your Fulfillment Piece Irresistible
• Five ways to get a flood of great new leads coming down the pipeline! (Page 4)
• Three techniques for closing sales in half the time! (Page 5)
• How to launch a money-making, non-spamming, e-mail sales campaign with just three clicks of your mouse. (Page 6)
• The four biggest mistakes salespeople make … and how you can avoid them! (Page 8)
• How five real-life salespeople used our software to increase their income by 35 percent … and how you can too! (Page 11)
3. Design the cover for maximum impact. Use large type on the cover of your fulfillment piece. That way, when you reproduce it on an envelope, letter or HTML e-mail, it will be easy to read.
4. Use call-outs or captions to highlight reasons to request your fulfillment piece. Link these call-outs or captions to a photo of the fulfillment piece.
5. Emphasize that there’s no cost or obligation. Be sure to state that your fulfillment piece is absolutely free. “There’s no cost. No obligation. Nothing to buy.”
The takeaway message? It isn’t just what’s in your fulfillment piece that counts. How well you motivate the prospect to request it in the first place is vitally important!
Ivan Levison is a freelance direct response copywriter who works for companies like Bank of America, Fireman’s Fund, Intel, Microsoft and others. Levison writes direct mail sales letters, e-mail letters and ads. He can be reached at (415) 461-0672 or at firstname.lastname@example.org. This column originally appeared on the Inside Direct Mail Web site. Check out Ivan Levison’s monthly online exclusive at www.insidedirectmail.com