Five Tips for Mailing to Seniors
5. Add memorable icons.
Finally, jog visual memory with icons. “Another thing that is true with older folks is that visual memory becomes even better than verbal memory,” Medina shares. He advises using icons, guarantee logos, Better Business Bureau logos, award icons and even coupons, which he calls the “basic icon of the direct marketing industry.” “If you use a dotted-line coupon, when the person looks at the page, the icon sends a subliminal message that says, ‘We want you to do something. Look at this page and see what we want you to do,’” Medina concludes.