5 Best Practices to Help Retailers Optimize Holiday Shopping Experiences
5. Join the online conversation. Engage and listen to your customers online using various social media channels such as Facebook, Twitter and YouTube. Social media has given customers a voice. Retailers that fail to listen do so at their own peril. Conversations may be taking place about your brand that you're unaware of, so take advantage of social media networks to join those discussions. Be as engaged and aware as possible. One discussion on Twitter or Facebook could lead to a stronger customer relationship.
Consumers are cautiously opening their wallets again. But the true test still awaits. The time to strategize for the holiday shopping season is now, when there's still time to implement the kind of customer-facing technologies that can make the difference between browsers and buyers. For thousands of businesses, these practices can make a significant impact on holiday season success.