?SUBJECT: Shockmachine is FREE and it's AWESOME!
Hey, have we got something for YOU. Shockmachine. Free. Now.
It's dynamite, and it's waiting for you at:
Why does Shockmachine deserve a place on YOUR hard drive?
Well, first of all Shockmachine is free so it will cost you absolutely nada. ?(Not a bad selling point!)" ETC.
Fun to write! Sometimes, when you add a little attitude, you can cut through the clutter and get the reader on your side. Then you're halfway home!
Ivan Levison is a freelance direct response copywriter who works for companies like Bank of America, Fireman's Fund, Intel and Microsoft. Levison writes direct mail, emails and web copy. For a free subscription to his monthly email newsletter for marketers, and a free copy of his report, "101 Ways to Double Your Response Rates!", visit www.levison.com.