First Up: Baby Boomers
There is a short span of years remaining in which to target this generation. To capitalize on this moving target, marketers must become educated about baby boomers’ desires and lifestyle changes. “Marketing departments and ad agencies are peopled with folks who are in their 20s and 30s, and people tend to market to themselves. That’s a natural instinct … So, one of the future challenges for companies is being able to put their head inside the head of the boomer prospect,” Medina concludes.