First (Page) Impressions Matter Most
"Branding begins before the first page of your [Web] site loads," says Allan Gorman, market leadership advisor and author of "Building Better Brands." In his book, he recommends marketers ask themselves the following questions:
1. "Does a visitor have to wait too long for your flash animations to load?
2. "Are the clips useful for telling your story, or just gratuitous pieces of art that say: 'See how cool I am?'
3. "Is the first page designed to load efficiently for all connection speeds?"
"Building Better Brands" is available in bookstores and through online booksellers. For more, visit: www.brandspa.net.