Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
Bookspan NY Book Of The Month Club
Contact 209,289 members of the Book-of-the-Month Club. Sixty-nine percent of the list is female; the average age is $55; and the average unit of sale is $91. Some of the selects are active members, age, hotline, state and ZIP.
The base list price is $100/M. Contact your list broker or Specialists Marketing Services, (201) 865-5800. Web address: www.specialistsms.com
Cystic Fibrosis Foundation Enhanced Cooking Crafts
Reach 277,078 Cystic Fibrosis donors who also have an interest in cooking and/or crafts with this direct mail file. The average unit of sale is $13.50 and 54 percent of the individuals on the file are female. Selects include gender, ethnicity, income, religion and more.
The base list price is $75/M. Contact your list broker or RMI Direct Marketing, (203) 798-0448. Web address: www.rmidirect.com
LittleMissMatched Catalog Buyers
Connect with 47,063 buyers from the LittleMissMatched catalog. LittleMissMatched gears its products—most notably colorful socks sold in odd numbers—toward girls who want to express themselves and wear funky, creatively miss-matched socks. Eighty-five percent of the list is female, and an average unit of sale is $60.
The base list price is $115/M. Contact your list broker or Rickard List Marketing, (631) 249-8710. Web address: www.rickardlist.com
Toyota Vehicle Owner & In-Market Shoppers -- ICS AutoNet
Reach more than 3.8 million people who either own a Toyota automobile or have shopped online for a new Toyota recently. Selects include vehicle make, vehicle model, in marketing timing, recency and more.
The base list price is $75/M. Contact your list broker or ICS Marketing Support Services, (517) 394-1890. Web address: www.icshq.com
Ultra Affluent Residents Of 50 Most Expensive Small Towns In The US
Using the direct response database published by Business Week, target 255,771 affluent residents of the 50 most expensive small towns in the US. Individuals on this list are very wealthy, seemingly "recession-proof" and are also the right audience for luxury apparel, high-end automobiles, jewelry, financial investments and more. Selects include gender, marital status, household income, presence of children geography and more.
The base list price is $95/M. Contact your list broker or Byrum & Fleming, (800) 850-1711. Web address: www.byrumfleming.com