Find the latest direct response lists for postal, e-mail and insert media to test

By Melissa Ward

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Beauty Launchpad Magazine
Connect with 58,017 subscribers of Beauty Launchpad, a controlled circulation magazine published by Creative Age Publications. The majority of members of this file are female and make up the top tier of the professional beauty industry. Selects include business type, job title, services provided, employee size, sales volume, state, SCF, ZIP and gender.

The base list price is $125/M. Contact your list broker or Statlistics, (203) 778-8700. Web address: www.statlistics.com

Meredith DRTV Product Buyers
Target 1.9 million individuals who are subscribers and buyers of magazines and books published by Meredith Corporation who have also made purchases via DRTV. Seventy-nine percent of the file is female and the average income is $50,000. Selects include hotline, gender/sex, change of address, renewals and more.

The base list price is $105/M. Contact your list broker or ALC, (609) 580-2800. Web address: www.alcdata.com

NavPress Magazine Subscribers
Reach 336,782 subscribers of NavPress publications, a division of The Navigators, an international Christian organization that began in the 1930s. Selects include gender, churches, state, ZIP and more

The base list price is $70/M. Contact your list broker or Tri-Media Marketing Services, (800) 874-0338. Web address: www.trimediaonline.com

Retrofit Magazine
Contact 14,967 subscribers to Retrofit Magazine using this list sourced from direct mail, direct response and controlled circulation. Subscribers include professionals such as facility managers, architects, building owners and contractors. Selects include business type, job function, gender, geography, key coding and title slugging.

The base list price is $140/M. Contact your list broker or The Information Refinery, (800) 529-9020. Web address: www.inforefinery.com

Shutterfly Photos Package Insert Program
Place your insert in more than 6.1 million outbound print orders fulfilled by Shutterfly Photos. Eighty percent of the file is female.

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Melissa Ward Author's page Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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