Feed Your Creative Team
Create Staying Power
Money's a motivator but unless it's a 100-percent raise, it is not the biggest motivator.
Remember the old mantra, "Do what you love and the money will follow."? It's true. Smart, talented, creative people will stay where they're appreciated, where they have fun, where they learn, where they like their bosses and coworkers. Are there any creative departments like that? Sure, lots of them. And they do very good work. People eventually move on, but only for offers they'd be insane to refuse, and even then they linger as long as they can.
Lois K. Geller is president of Mason and Geller Direct, a direct marketing ad agency now in Hollywood, Fla. She is a popular speaker at major events and owns the Direct Marketing Boot Camp, a two-day program for corporations that need a refresher. Reach her at loisgeller@ masongeller.com.