Federal ‘TechHire’ May Help Train a Data-Driven Workforce
A common refrain from marketers is that they can't find qualified hires for the new data-driven jobs. To that end, the Direct Marketing Association's Marketing EDGE arm works to ensure college students learn about direct marketing and join the field. Now, if an initiative from President Barack Obama becomes a reality, Americans with less of an edge can get trained in the "TechHire Initiative."
On Monday, a White House press release subhead says, "President Obama Announces Multi-Sector Effort and Call to Action to Give Americans Pathways to Well-Paying Technology Jobs; Makes Available $100 Million in Grants."
Obama announced the initiative on Monday at the National League of Cities (NLC) Congressional City Conference in Washington, after which the NLC's press release characterizes TechHire as a plan "to partner with cities, higher education and the private sector to expand access to tech jobs in communities across the country."
The White House release lists those cities, regions and states as Louisville, New York City, Philadelphia, Delaware, City of Kearney and Buffalo County, Neb., Colorado, St. Louis, Salt Lake City, San Antonio, Los Angeles, Minneapolis, Kansas City, Memphis, Rural Eastern Kentucky, Nashville, Rochester, Detroit, San Francisco, Albuquerque, Chattanooga and Portland.
Specifically related to the grants, the White House says there will be:
$100 million in new federal investments to train and connect more workers to a good job in technology and other in-demand fields. The administration will launch a $100 million H-1B grant competition by the Department of Labor to support innovative approaches to training and successfully employing low-skill individuals with barriers to training and employment including those with child care responsibilities, people with disabilities, disconnected youth and limited English proficient workers, among others. This grant competition will support the scaling-up of evidence-based strategies, such as accelerated learning, work-based learning and registered apprenticeships.
- Direct Marketing Association