Fanplayr Announces Analytics Package for Real-Time E-Commerce Offers
Company: Fanplayr, a provider of targeted, real-time e-commerce offers
Product/Service: Smart & Targeted Analytics solution
What it Does: The platform enables e-commerce merchants to analyze site and visitor traffic to determine the optimal value and timing of purchase incentives. Personalized, on-site offers are then displayed in real time depending on visitor behavior. With Smart & Targeted Analytics, merchants now have in-depth insight into their purchase incentive programs. Segmented traffic, number of offers presented, collected, redeemed, offer conversion rates and average order values are some of the metrics available through Smart & Targeted Analytics.