Famous Last Words: The Wisdom of Milt Pierce
I do not think this makes sense. After all, a direct mail package is an organic unit. It may be composed of a dozen different parts, but it has a unity that declares, in no uncertain terms, that this was created by a single human being.
(If this were not the case, we would be hiring one copywriter to create the sales letter and another to create the lift letter and another to create the brochure and still another to create the outer envelope. How absurd!)
“A good swipe file,” Pierce adds, “is better than a college education.” And remember, all this invaluable research comes into your mailbox FREE!
Among the many treasures to be found in Bly’s e-book:
* “The Daniel Hodes checklist for preparing political direct mail”;
* “25 ways to improve collections by mail”;
* “10 tips for writing and testing telephone scripts”;
* “Beware these common telemarketing blunders”;
* “Pitfalls in testing: testing too few lists and the temptation to over-test”;
* “What is the most important part of a direct mail package?”;
* “When is the best time to test a mailing? Why is this the best time?”;
* “Are hot line names worth the extra cost?”;
* “When will a sweepstakes actually depress returns?”;
* “The world’s most powerful collection letter”;
* “50 questions to ask BEFORE you test direct mail copy”; and
* “50 question to ask AFTER you have written copy.”
I always have said that if you buy a book on direct marketing and come away with just five money-making ideas, you’ve gotten your money’s worth.
You will find dozens of useful ideas in “Milt Pierce’s Marketing Success Secrets” as well as have a very enjoyable read. At just $39 for a PDF version (www.miltsmarketingsecrets.com), it’s a bargain. At least have a look!