Facebook's 3 Fatal Flaws
Turns out my client had a friend of a friend of a friend at Facebook who was able to pull some strings and get our accounts re-enabled. It’s nice that I have distant friends in my network that can help in a situation like this. Does your business?
2. You may own your content, but Facebook owns access to it. Posting videos? Music? Photos? Make sure you read this in the fine print on Facebook: "You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook."
Wow. When your company spends thousands of hours on a new campaign that goes viral, it’s nice to know that Facebook can use that content however it likes. Kind of scary.
Facebook may say that you own your content, but the fact that it owns access to it puts your business dead in the water when it’s not available. When my account was disabled, there was no way I could log in to retrieve my content. Nor was I allowed (per an email from Facebook) to register another account. Even if I could, I had blank, unpublished pages that would be presented to folks trying to connect with me on their platform.
3. You don't have any recourse with Facebook. The road to get your account re-enabled once it's disabled is a dead-end. You’re asked to submit a form in order to be turned back on. I only received a single, automated message to verify my identity.
Imagine that! All of your work, content, fans, pages and applications gone in the blink of an eye, with no recourse for your business. I personally spent thousands of dollars on Facebook Ads to grow a following on a few of my pages. All of it was gone when my account was disabled. When my account was finally re-enabled (with no communication from Facebook), I had to republish all of my pages.