Facebook's 3 Fatal Flaws
Most of us don't see Facebook doing anything wrong by dominating the internet. After all, it's free. While we're not paying for Facebook in dollars and cents, we are paying for it by risking our privacy, content and now our businesses to a company that can turn us off with the flick of the wrist.
As a social media consultant, I’ve always been leery of advising my clients to invest in Facebook. My fear is that the company would be forfeiting their investment on a platform that may or may not be here in a decade.
In recent months, however, I've started to believe that the risk of Facebook disappearing has largely subsided. Therefore, I’ve been more open to speaking with clients about building strategies within Facebook. I do caution them to be aware of the intent of the audience on Facebook. I don’t believe too many folks log in to Facebook to make their next purchase online; it’s largely a social network built for communication.
The addition of business resources and features has largely been an afterthought for Facebook. Those of us who have attempted to merge Facebook Pages and Facebook Places have seen the terrible results. And thanks to no separation of personal profiles and business profiles, I’ve witnessed firsthand the devastation that Facebook can cause when disabling a single user account.
When Facebook recently thought one of my clients had suspicious activity on its Facebook page, it disabled every administrator’s account. That, in turn, disabled my account, which disabled all of my pages and applications. Here's what I learned from this experience:
1. Facebook lacks customer service resources. There's no phone number to call or support email address, regardless of how much money you've spent with Facebook on advertising. After a few days of wondering what happened to my account, it was re-enabled just as mysteriously.