Marketers can now livestream video on Facebook without disrupting the user experience. Not only will the video play while users are in the app, but it won’t move users off of their News Feeds, Facebook announced on Thursday.
“To share live video, tap on ‘Update Status’ and then select the ‘Live Video’ icon,” write Vadim Lavrusik and Thai Tran, both product managers. “You can write a quick description and choose the audience that you want to share with before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in and a real-time stream of comments. When you end your broadcast, it will be saved on your ‘Timeline’ like any other video, which you can then delete or keep for your friends to watch later.”
As with any new tool, marketers are often among the first to use it. So industry watchers are likening Facebook’s livestreaming tool to existing ones, with the exception of the in-app feature.
“Facebook Just Debuted a Livestreaming Feature to Compete With Periscope and Meerkat,” says Lauren Johnson in Adweek on Thursday.
“The move shows just how big mobile livestreaming has become in the past year,” she writes, noting Periscope has 10 million users in less than five months. “But Facebook's size could give it an edge over Periscope and Meerkat, which have already grabbed the attention of brands like MasterCard and Taco Bell as a marketing platform.”
CNNMoney notes that the livestreaming video feature may not be the last real-time tool to coming from Facebook. The social media giant is testing a “Snapchat-like disappearing messages feature in Messenger.”
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