4 Ways to Market Better Via Facebook
3. Customer service. Facebook represents an ideal environment for enhancing your customer service efforts. The social media site enables users to submit comments and feedback to brands, and they expect a prompt response. On the flip side, brands can ask questions directly to their customers to find out what they like or dislike in a particular product or how they would improve an aspect of their business.
Facebook represents a simple and cost-effective way for companies to engage with their customers and show them that they're willing to listen to them and answer their needs. When consumers feel they can reach a company directly and easily, they tend to become more interested and loyal to that brand. When an issue becomes too complicated to be solved on the spot, you can offer additional contact details (e.g., website address, email address, phone number). The point is to show that you're ready to listen and respond.
4. Market research. With its extensive user base, Facebook represents the best environment for running market research. There are many different ways through which businesses can use Facebook in their market research strategies. Most of the action though does take place on a company's Facebook page, where employees can interact with customers directly. One easy method to acquire particular information is to post a question directly on your page so that people visiting the page cannot miss it and fans can see it appear in their news feeds as well. Polls and surveys are also efficient tools for running market research on Facebook. Offering some sort of incentive for taking part in market research can greatly increase the number of participants and contribute towards obtaining more insightful results.
Steve Nicholls is the author of the best-selling book "Social Media in Business," as well as an international speaker and social media strategist.