4 Ways to Market Better Via Facebook
Facebook is the most popular social media platform, with 955 million active users. For this reason, many companies are trying to tap into the natural reserve of potential consumers the social media site has to offer. However, in order to reach this audience, marketers have to adopt particular strategies. Here are four tips on how to do so:
1. Create awareness. Social connections are growing in number as we speak. That's why Facebook is very much a game of numbers and leveraging this aspect of the social network is key to an effective Facebook strategy for your business. The convenient aspect about using Facebook for your business, besides its cost-effective characteristic, is that you don't have to put efforts into reaching a large number of people directly themselves. Instead, the focus can be placed on content quality.
As long as your content is considered valuable by users, the information will spread like wildfire and new products and services can be advertised to a larger audience than initially intended. For instance, sharing videos is a common practice on Facebook, but the main prerequisite for that to happen is you need to make interesting videos that people will want to share.
2. Increase sales. After creating awareness and attracting people to your Facebook page, rewarding them is a strategic step to increase sales. The best way to do this is to give them special offers, such as coupons and discounts. Also, engaging with users through polls or contests and offering special prizes as a result of their involvement will catch their attention and attract more people to your page, thus increasing the potential for making sales.
Furthermore, making your brand's Facebook page easily connected to your other online presences (e.g., website, Amazon.com link, additional social media platforms) will help your fans easily navigate between all of your online platforms as well as find out more about you and potentially make a purchase. Facebook can thus become the nexus of other platforms where purchases can be made as well.