Facebook Messenger Gets Better for Business
Facebook Messenger can pop up on smartphone screens more prominently than text message notifications. So Thursday’s announcement that marketers will be able to reach consumers more easily had at least a couple of business owners so excited they thanked Facebook right below the announcement.
While B-to-C communication on Messenger isn’t new — “Over 1 billion messages are sent between people and businesses on Messenger each month,” reads Thursday’s Facebook for Business post — the features below are, according to David Cohen of the SocialTimes.
Expanding on a Facebook post by David Marcus, Facebook’s VP of messaging products, Cohen writes that Facebook is beginning the rollout of:
- Usernames for both users and businesses, enabling other users to connect via a simple URL: m.me/yourusername. (The Facebook for Business post provides this example: facebook.com/JaspersMarket)
- Messenger Links, which enable users who click on the URLs mentioned above to immediately launch conversations with pages or businesses.
- Messenger Codes, which users can scan with the cameras on their smartphones or tablets to launch threads. (Per the Facebook for Business post: “Businesses can use Messenger Links and Messenger Codes in ads, on their website or in any other marketing channel to prompt people to reach out to them directly. Add your username to the end of the url: m.me/___ to get your Messenger Link. Messenger Code images are available for download in your Page’s inbox.”)
- Messenger Greetings, which are customizable notes that appear in those threads before messages are exchanged.
What do you think, marketers?
Please respond in the comments section below.
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