Facebook Continues E-Commerce Push With Shopping Tab
This week, Facebook quietly rolled out new e-commerce capabilities on the platform. Now when scrolling profiles, you'll be able to see a section filled with product listings entirely separate of the news feed. The shoppable lists are completely customized for users, depending on what their interests and likes are from past activity on Facebook. FastCompany reports that initially access will only be available to a small group of retailers.
This isn't Facebook's first try at e-commerce. A few years back, the social network tried "F-commerce." Even though that experiment largely failed, Facebook still intends to build an infrastructure for shopping on the social media site. It just may be a little slow on the social buying trend.
Just over two weeks ago, Twitter signed partnerships with e-commerce platform providers Shopify, Demandware and Bigcommerce to enable merchants using those platforms to insert a buy button into their tweets. This news from Twitter comes on the heels of Pinterest's very successful buyable pins program. Just over a week ago Pinterest announced that it was expanding it buyable pins program to more commerce platforms.
What do you think of Facebook's e-commerce move? Let us know in the comments section below.