With the amount of times that Facebook ads have changed in 2015 alone—from adding new formats to reducing organic reach—it would be understandable for even an experienced marketer to be a little bit confused. Need a bit of a refresher, or even a full in-depth educational experience about how to get the most out of Facebook marketing? Well, now Facebook themselves have got you covered, with the introduction of their new "Blueprint" resources.
"We've put our best training into more than 34 in-depth online courses," the Blueprint stie says, "and made it available to anyone with a Facebook account. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results." With topics ranging from "A/B Testing" to "Website Conversion," the 15-minute courses are ready to help you push your social marketing game to the max.
I tried out Blueprint's course on Direct Measurement Response Solutions, and found it to be very informative. Featuring animated graphs and charts paired with simplified, hype-free language, it illustrated the facts and informed on how a Facebook-heavy solution could help businesses measure ROI more effectively.
What do you think? Time to go back to school, or does your classroom have strict rules about being on Facebook? Let us know in the comments, below.