Experian QAS Launches a Real-Time Data Enhancement Product
Company: Experian QAS, a provider of verification software and data management services for marketing campaigns
Product/Service: Prospect IQ, a data enhancement product
What it Does: Prospect IQ enables organizations to gain a deeper understanding of their consumers by leveraging Experian ConsumerView data and make effective business decisions in real time. Prospect IQ delivers individualized consumer insight at the point of contact, allowing businesses to prioritize high-value prospects and ensure rapid follow up and effective offer strategies. Organizations are able to turn more visitors into customers through intelligent, informed interactions that capitalize on consumer interest quickly and effectively, resulting in stronger return on marketing spend as well as increased profitability.