The Lure of Exclusivity
I especially urge you to scroll down to the bottom and click on “Join Now” to see the offer. He piles on a whopping 17 free goodies―“more than $609 worth of research, privileges and benefits, starting the moment I join.” The cost: just $149.
“The right offer should be so attractive,” said great direct marketing guru Claude Hopkins,” that only a lunatic would say no.”
Nouveau Tech―The Mother of All Exclusivity Mailings
The Nouveau Tech Society (a.k.a. Nouveau Society, Neo Tech Publishing and Neo Tech Research and Writing Center) was founded by Dr. Frank R. Wallace (a.k.a. Wallace Ward) whose first bestseller was “POKER: A Guaranteed Income for Life.” Wallace’s Neo Tech is a philosophy of life, death and Zonpower, which is described on a Neo-Tech website:
With Zonpower, one captures powers far beyond any imagined powers of a "God" conjured up in Earth's anticivilization. Every such "God" is created to demand sacrifice―sacrifice of the productive class to the parasite class. But, with Zonpower, one escapes the "God" trap by entering the Civilization of the Universe.
OK, OK, this stuff is nuttier than a Baby Ruth candybar. But it does not negate the fact that the Nouveau Tech letter is a classic―typed on a plain piece of paper in a Courier font, personalized, with the recipient’s name (Julius) appearing four times on the first page as well as elsewhere throughout the letter. Here is page one.
This is a personal letter just to you. Notice: this is not a mass mailing; this letter came to you by first-class mail, not by third-class bulk mail. This is not a solicitation for money. In fact, you will get something of immense value from us absolutely free with no strings attached. So, read every word very carefully because you will never get another letter from us again.