The Lure of Exclusivity
I’d like to send you a FREE copy of a unique―and invaluable―report.
It’s called The 5 Best Retirement Destinations in the World. And it tells you about the best places in the world for retirement living.
In one of the places detailed in this report, gentle sea breezes keep the climate nearly perfect, with mild temperatures year-round.
You’ll find cliffs, hidden coves with secluded beaches, rolling hills, and high mountains nearby dotted with picturesque villages.
In this place, you can buy a beautiful villa, complete with lavish gardens, marble floors, and hand-painted tiles, for less than half what you would pay for an average house in your hometown. (Or you can rent a water-front apartment for as little as $340 a month, including gas, electricity, a pool, a washer/dryer, a telephone, and a gardener) …
“When I was copywriting, I didn’t understand the power of copy and the power of what I know how to do,” Bonner told me. “I discovered that unlike a magazine, at the time, newsletters didn’t require a lot of money. Subscribers paid you up front, and if the acquisition effort worked, you were cash positive from day one.”
Out of the box, this launch package for International Living (based entirely on exclusivity) did 300 percent of breakeven and Bonner’s Agora Publishing was up and running. Today the empire is worth several hundred million dollars and Bonner splits his time between the U.S. East Coast (Virginia and Agora Headquarters in Baltimore) and houses all over the world including two chateaux in France. A couple of years ago, this copy turned up as an advertisement on the Internet―30 years after it was first used.
To See “Exclusivity” in Action, Check Out The Oxford Club
Bonner has turned his Oxford Club purchase into a healthy profit center for Agora. On the website are brilliant graphics and copy so engaging that they are positively mesmerizing.