Examined Efforts: Financial
Travelling in a 4¼? x 9¼? light blue outer, the American Express Blue Sky card offer stands out, with a unique window on the back outer showing a passport peeking through (Archive code #540-172047-0808B).
Directly under the window are three benefits: “0% APR For 15 Months On Purchases,” “0 Travel Restrictions,” and “$0 No Annual Fee.” The front outer is plain, with the copy, “Travel Documents Enclosed For:” just above the prospect’s name, along with the American Express logo and a Standard mail stamp. Inside, the travel theme continues with
a mock boarding pass perfed to the top of the letter and an enclosed Blue Sky passport brochure. The passport is the highlight of the mailing with live stamps and a plastic sample card spot-glued to the left side, and a list of benefits to the right that details the card’s “0 Travel Restrictions” claim. The back of the passport has a sticker with phone, online and mail response channels highlighted. IDM