New Arrival: ExactTarget Unveils Live Ads
Company: ExactTarget, an on-demand e-mail and one-to-one marketing solutions provider.
Product/Service: Live Ads, a product that offers integration between e-mail and ad serving technology.
What it does: Allows publishers to distribute targeted advertisements to their subscribers based on attributes that are already known about them, or information that is only available at the time the e-mail is opened — such as time of day, geographic location and ad inventory available. At launch, it features pre-built integrations with Google Ad Manager and Dart for Publishers.