ExactTarget Releases New Suite of Social CRM Capabilities
Company: ExactTarget, a global provider of on-demand email marketing and interactive marketing solutions
Product/Service: A new suite of social CRM capabilities for its CoTweet social media management application
What it Does: The CoTweet Social CRM Connector helps extend the benefits of social media across an organization by creating a more complete view of an individual’s lead, opportunity or case history. Users can capture a conversation from Facebook or Twitter, associate it with an individual’s CRM profile, and then tag it as a lead or opportunity. The expanded capability also gives organizations new data to better measure the impact of social media programs.