New Arrival: ExactTarget Releases Integrated Capabilities for Salesforce CRM Customers
Company: ExactTarget, a provider of on-demand e-mail services and one-to-one marking solutions
Product/Service: A set of integrated capabilities for customers of Salesforce CRM, a customer relationship management tool from Salesforce.com
What It Does: Enables joint ExactTarget/Salesforce CRM customers to use a drag and drop interface to create dynamic Web pages and lead capture forms. Users also can aggregate data from multiple sources and use a point-and-click interface to schedule a sequence of follow-up communication activities. By creating a direct application-to-application connection, joint customers can avoid common data mapping and synchronization challenges.