New Arrival: eWayDirect Unveils Web Site Re-Engagement Technology
Company: eWayDirect, an e-mail marketing services firm
Product/Service: Web site re-engagement technology integrated into eWayDirect's e-mail marketing platform
What It Does: Allows e-commerce site owners to identify customers and e-mail subscribers each time they visit a site and automatically send follow-up e-mails to opt-in subscribers who fail to make a purchase. Messages can be customized based on the specific Web site pages visited, providing additional information or reminding visitors of current specials on the particular products or services viewed.