Evaluating List Recommendations
13. Final Recommendation: Both product managers and brokers are asked to share their input on what makes the list a good test option. Boardroom asks brokers to qualify how strongly they feel about each list, on a scale of one to five—one being just a "gut feeling" and five being "you'd be crazy not to test it."
14. Reason Not Approved: Lists that Boardroom rejected get filed for future evaluation. Product managers try to share the reasons for rejection with list brokers so they can better understand their client's needs and possibly take another stab at convincing Boardroom of the list's merits.