Ethan Allen Uses Direct Mail to Tease Design Book
When you create a splashy book to market your products, why not use a direct mail piece to let everyone know, and drive them to your stores?
Mailer Name: Ethan Allen
Date Mailed: May 2015
The furniture retailer wanted to promote its new coffee table book, Muses, after introducing several hundred new designs to its showrooms across the country. No mere brochure, it’s a “328-page book of ideas and inspiration,” as the front of this modest 6”x8” folded self-mailer puts it.
The image makeover for the brand is teased further: “FRESH new styles arriving now,” referring to the store’s new collections, “The Next Classics.” And its new financing offers and pricing are “FABULOUS.”
When you make major upgrades or changes to your company’s product line, showcase what you’ve got to an audience that might have an entirely different idea of what your brand is all about.