Epsilon Unveils New Online Advertising Solutions
Company: Epsilon, a provider of multichannel marketing services
Product/Service: Email Retargeting, a tool that brings email and display together, and TargetDisplay, a tool to help marketers reach audiences of engaged consumers for future campaigns
What it Does: Email Retargeting integrates display advertising into email postcampaign capabilities by targeting customers that have demonstrated a minimal level of engagement. By bridging together email and display, Email Retargeting helps marketers reach specific audiences with a message that's directly relevant.
TargetDisplay combines online and offline consumer insights to deliver highly targeted web display campaigns. TargetDisplay includes data on 120 million households and 235 million individuals, in addition to a marketer’s own data, to match offline audiences with an online population.