`Tis The Season: Epsilon Releases 2012 Holiday Trend Report
Tips for multichannel marketers as they plan for the 2012 Holiday Season
- Incorporate pre- and post-holiday campaigns into your 2012 Holiday Planning;
- Be prepared for Black Friday and Cyber Monday volume;
- Test a mix of tactics and leverage these learnings in your 2012 holiday planning and strategy;
- Implement segmentation strategies that appeal to consumers’ past behaviors, interests and other information available.
The 2012 Holiday Trend Report examined more than 1.4 billion email messages from more than a dozen campaigns from October, November and December 2011 and part of January 2012. The findings also reflect a segment of historical purchasing activity from the Abacus Cooperative database from January 1, 2006 through Dec. 31, 2011. Additional in-depth information about the Holiday Trend Report can be found here.