Epsilon Rebrands, Becomes a 1-Stop Shop as Others Do the Same
One-stop shop. Marketing agencies and vendors are moving quickly to ensure marketers never have to leave their doors to find specialties of any type. The latest to do so is Epsilon, one of the big players currently synonymous with the word "data."
On Wednesday Epsilon, an Alliance Data company, announced its rebranding as a "an all-encompassing, global marketing business." Epsilon CEO Bryan Kennedy says Epsilon is already providing the services to clients like General Motors and Walgreens, using data, technology, creative and "transformative ideas" to create "impressive" results.
"CMOs have been facing a remarkable rise in complexity in recent years, with a need to execute customer-centric marketing strategies across multiple channels with real-time technologies, across the globe, using disparate data and without a coordinated approach to strategy and creative," he says in Wednesday's press release. "Typically, leading brands have looked to dozens of partners to help navigate this complexity. Our vision has been to methodically build-out the talent, capabilities and assets to address this acute need in one place. We've put together the deepest and richest end-to-end solution set in the market to manage the complexities of data, technology, strategy and creative in order to drive business success for our clients. With this launch, we are now unifying all these assets behind a clear, clean revitalized brand."
Epsilon's comments regarding its rebranding may be familiar to the other big data players, which include Acxiom and Experian. Like Epsilon and Infogroup, which rebranded in 2010 to provide a wider set of options to its clients, Acxiom and Experian tout the marketing software and services they provide to clients.
Epsilon says its new black-and-white logo symbolizes how it will convey all these solutions to complex problems—simply.
As part of the rebranding, customers will see a "redesign of the company's website, logo, graphics, communications and correspondence."