New Arrival: Epsilon Launches E-mail Messaging Tool for Advertisers
Company: Epsilon, a marketing services firm
Product/Service: An e-mail messaging tool for advertisers who target AOL users that combines its Real Time Mail e-mail messaging service with AOL's Platform-A ad-serving platform and targeting capabilities
What It Does: Enables advertisers to deliver messages in real time to AOL e-mail users who have opted to receive them. The platform also targets messaging based on demographics, geography, behavioral attributes and life stage factors.