News: 'EPiserver and Ektron Combine to Create Most Complete Digital Experience Platform in the Cloud'
Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron announced on Jan. 27 that the two companies have merged to create a new global digital experience leader of scale, with potent technology capabilities and a broad partner ecosystem. The combined company is backed by technology-focused private equity investment firm Accel-KKR.
The combined company, which will operate under the EPiServer name and continue to use the Ektron and EPiServer brands, has a vibrant community of more than 8,800 customers in some 30 countries backed by a robust network of more than 880 partners. It provides marketers, digital and online teams with the power, insight and agility to act on a business moment, and the confidence to realize their aspirations with a technology foundation that supports more than 30,000 websites worldwide.
Today, enterprises seek to differentiate through standout customer experiences under pressure from disruptive digital transformation developing at an unprecedented pace. Mass personalization through targeted, relevant and differentiated content is now a basic expectation—regardless of touch point—across social, mobile and traditional channels of engagement.
Simultaneously, the convergence of commerce and content in support of joined up customer journeys demanded the combination of Ektron and EPiServer—two companies focused on creating standout digital engagement—as enterprises seek to deliver more rewarding, optimized and contextual experiences for their customers, and to positively impact conversions.
The merger will benefit and protect the investments customers and partners have made in both product sets; provide more options to extend the value of those investments; and converge the best of both offerings into a next-generation Digital Experience Cloud that offers advanced web content management, multi-channel marketing, extensive connectivity, and e-commerce capabilities all on a single platform in the cloud.
Enterprise software veterans and former KANA Software CEO Mark Duffell and CMO James Norwood have been appointed President and CEO, and Executive Vice President Strategy and CMO respectively of the new company. Martin Henricson, CEO of the former EPiServer business, assumes the role of Executive Chairman for the merged entity.