For both Saveur and Cook's Illustrated subscribers, mid-priced offers would likely get the best response.
In contrast, Food & Wine Magazine boasts a more exclusive subscriber base. Its readership is more evenly split genderwise, and 77 percent of it consists of college graduates. The average net worth of subscribers is an impressive $908,700.
"This list is very popular with many types of mailers," says Moriarty, who manages the subscriber list for The Millard Group. "High-end mailers find this particular group to be responsive to many, many offers."
Bon Appetit readers are another well-to-do audience attractive to marketers. The average net worth of these people is $414,835. Their average age is 49, and 70 percent are women.
Several catalog lists also are available to reach this target market. Among them is Gourmet Marketplace, a catalog of hard-to-find gourmet food items, recipes and entertainment tips. Also available: several book club memberships with cooking selects.
What They'll Buy
This group frequently is targeted for specialty items associated with their hobby, such as high-end cookware, silverware, accessories and food items. For example, retail-catalog giants Williams-Sonoma and Crate & Barrel are two mailers that might want to target this audience.
In addition, sellers of other related products have recognized this market's profit potential. "Publications—both regional and national—are doing well marketing to this group, as are membership clubs, such as books, wines and specialty items like the Gevalia catalog and gifts," says Moriarty.
And due to the affluence of the majority of the people in this group, investment and banking services have found success targeting this demographic, as well.
Marketers of the following types of products and services also might be interested in this target demographic: