Envelope Manufacuters Association’s Tonya Muse on Envelopes
TG: You mention innovation. What kinds are you seeing?
TM: One of the things I do is go out and visit with members and see what they are producing, The colors that are out there and the type of papers are innovative. There are a lot of alternatives to the standard, #10 white wove envelope, [like] the brown kraft and some glassine-style, very thin, very light-weight envelopes, which helps in the mailings costs. There are also some nice linens. In the United Kingdom, they are moving to shape-based pricing for the mail, and I’m hearing the United States could move down that road too, with postage based on the shape and not just the weight of the envelope, so that could bring a lot of changes.
[From the June 2006 issue of Inside Direct Mail, a sister publication to Target Marketing. To learn more about Inside Direct Mail, visit http://www.insidedirectmail.com.]