EnTouch’s Mail Offers Customized Options
Offering choices to prospects can take on added importance when they are looking at the bottom line, as shown in this direct mail piece.
Mailer Name: enTouch
Date Mailed: September 2015
During back-to-school time, parents have two tasks seemingly at odds. They want to make sure that their kids are properly equipped with all the necessities, like the right kind of telecom service. At the same time, they want to save some money in what is the year’s second biggest shopping season.
The front of this 6”x11” direct mail postcard trades on that theme with a blackboard, a stack of books, and an apple.The teaser makes the point that both things are possible. “Choose ANY of our products at discounted prices and get all geared up,” it reads. An example of possible savings is highlighted on the “blackboard.”
The opposite side of the postcard spells out the offer using a grid. Four columns represent the four services offered by enTouch. Three rows show a range of monthly rates. Prospects can choose any one item from each. Small notations explain a little more about what distinguishes one level of service from the next. And, incentives are offered for choosing the more expensive digital TV and security system options.
Look for opportunities to slice and dice your product or service offerings to your customers.