Ensure a Spot on Santa’s Sleigh Using Last-Minute Email Campaigns
There’s still a lot of shopping to be done before Santa jumps on his sleigh. More than 4 percent of consumers say they're delaying the holiday retail ordeal until the final two weeks of December. Whether they’re procrastinating, waiting for the best deals or just can’t figure out the right gift for each recipient, there's still time to sell.
Repeated outreach and a little bit of competition can win in this sales cycle. Here are some last-minute tips to help you get the most out of your email marketing program during the final weeks before Christmas.
Who needs carolers? Let your headline sing
Grab your email subscribers with a strong first impression. For those who can’t figure out what to buy for their friends, families or colleagues, craft a subject line that lets them know you're giving away useful information. Something as simple as “5 Gift Ideas for Your Child’s Teacher” or “Top Ten Secret Santa Gifts, All under $25” can turn out to be a gift itself for those who still can’t figure out what to put under the tree.
For shoppers looking for the best deals, a headline that includes a promotion or discount is more likely to cause them to click on your email. Let them know before they even open the email that you’re offering a special promotion code or discount if they purchase on a specific day or at a certain price point.
Draw in the laggards who are simply last to join the holiday party with low inventory notices on your best-selling products. Make sure they know when a sale will end or send a reminder about final shipping days for regular and overnight delivery.
Add reindeer speed to abandoned shopping carts
If you have an online store, you're well aware that some people fill up their shopping cart and then just leave it in the virtual aisle. Instead of wondering if they've left the building or are planning to come back and buy everything in the cart, use this opportunity to send out targeted emails. Remind them that they haven't finished shopping on your site. You can even entice them to come back with a special offer such as expedited shipping, free gift wrapping or even a gift coupon for a 2012 purchase.