Editor’s Notes: Enough Mail-Bashing!
The information on how to keep my "mailbox free of junk" came courtesy of a link to an organization called Eco-Cycle, which doesn't seem to have updated its content on this subject in a few years. Some of its assertions about direct mail were not totally accurate, but its tips for how to reduce unwanted mail definitely would help citizens of a mind to do so.
The bottom line for me is the knee-jerk reaction that direct mail is an automatic environmental foe while the Internet is a green giant. I understand it's tough to educate consumers on the nuances of what truly causes greenhouse gas emissions—and the steps we can take to improve in all product categories—but it's dangerous to foster the impression that all our mobile phones, computers, gaming devices, etc., and the energy it takes to power and serve them have less environmental impact than paper.
Let's stop the attacks and work on truly sustainable solutions together.