3 Tips to Improve Consumer Engagement Via Email
Be sure to inform your customers how you intend to use their email address. Tell them they haven’t been automatically added to your marketing list and that you won't sell their private information. This will help build trust and ensure you start the relationship off on the right foot.
3. Use remarketing campaigns to re-engage consumers. Shopping cart abandonment campaigns retarget consumers who begin but don't complete the checkout process on your website. Shopping cart abandonment is estimated to be an $18 billion problem for online retailers, with more than 50 percent of all online transactions rendering incomplete. A simple follow-up email can help you recapture this lost revenue by prompting shoppers to take action and complete their purchases. And shopping cart abandonment campaigns aren’t just for abandoned carts! You can use this same tactic for any incomplete online form.
Consider trying a purchase cadence optimization campaign for replenishable products. Using average product lifetime or customer purchase data, you’ll know when to reach out to customers with offers when it’s time for them to reorder previously purchased merchandise. These engaging campaigns benefit customers because you’re delivering a message that's helpful, convenient and relevant.
For more tips on how to improve your engagement tactics, download the free whitepaper Behavioral Retargeting Campaigns: Five Things You Need to Know.
Ross Kramer is CEO of Listrak, a full-service email marketing firm. Ross can be reached at firstname.lastname@example.org.
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