The human brain processes visual information 60,000 times faster than it does spoken word and 70 percent of marketing professionals say they get the best results by using video content. So, why aren’t you using video?
Yes, creating video content can seem like a daunting task. An Tran, vlogger and founder of “MTL Food Snob,” and Stephen Gardner, president and creative director of Gardner Productions Inc., can help you get started. In the webinar, “Become the Next Marketing DiCaprio: Winning video content strategies for every marketer’s budget,” both Tran and Gardner showed how they continue to succeed in the world of video, and how marketers can, too.
Here are the top three things you should know when you decide to take a dive into the world of video content.
1. Story Line
Gardener says every video needs to have a story line. “Don’t just tell your story, show it.”
A good story line will catch your audience's attention and keep them interested. This is important — YouTube ranks videos based on average watch time. You want to keep your viewers eyes on your video for as long as possible, and creating an interesting story line can help with this.
Having a plan before you start will help you focus on the message of the video. Plan your video in a pre-production meeting with your team. To create a story line, map out what video shots and dialogue you will need. Brainstorm ideas so when the day comes to film, you are prepared.
2. Social Media
Social media is crucial to the success of your video content. Tran says she uses social media to accompany her posts on the food blog.
First, promote your video on social networks. Send a tweet letting people know when look for the finished video and give them an idea of what it will contain. During the production process, put a behind-the-scenes photo on Instagram. It will intrigue the audience and remind them to keep an eye out. When the video is ready to go live, take a short clip from it to post on social media. You can post a quick clip on Instagram or Facebook to grab attention.