Empathica Launches New Social Features for Customer Experience Managers
Company: Empathica, a social Customer Experience Management (CEM) provider
Product/Service: 3rd Party Feedback and Text Analytics capabilities
What it Does: The universal feedback API enables businesses to import unstructured text feedback - such as social network comments and online reviews - and view it next to a structured survey feedback. In addition, the Text Analytics tool allows businesses to gather and review data that can be applied to future marketing efforts.