Cover Story: Invincible Marketing
Plus, EmblemHealth now knows some touchpoints won't end up attributed.
"There were quite a large number of people who were going directly to the state exchange and enrolling," Dant says. "Clearly, that was happening. We believe that it was driven by all of the marketing that we were doing, as well as by the community marketing and the brand marketing that we were doing."
Invincible marketing takes a lot of work, they say.