Email Still Top Digital Marketing Channel
With the holiday season upon us, marketers need to know and be able to rely on their strongest channel for engaging customers and prospects. Direct IQ recently reported that email is preferred 70 percent of the time by consumers as their choice of communication between them and businesses/brands. Furthermore, a new infographic from Spring Engage, an engagement analytics company, highlights the effectiveness of email marketing. It also shares some staggering details about how engaged consumers are with marketing emails. Check out the infographic below to learn more.